Frequently asked questions

DropLens is a revenue-analytics dashboard for Google Analytics 4 (GA4) e-commerce properties. You connect a GA4 property and DropLens shows your revenue, orders, sessions, conversion rate, average order value (AOV) and average item value (AIV) — plus driver waterfalls that explain what's actually changing versus a comparison period.

It's built for e-commerce founders, growth and performance marketers, and analytics consultants who want a focused revenue view without building one from scratch in Looker Studio.

DropLens reads only what it needs from GA4's e-commerce reporting surface:

Metrics: sessions, transactions / orders, purchaseRevenue, itemsPurchased, itemRevenue.

Funnel events: session_start → view_item → add_to_cart → view_cart → begin_checkout → purchase.

Dimensions: date, default channel grouping, device category, new vs returning users, and item category.

Everything is fetched via the official GA4 Data API on the analytics.readonly scope.

Only the minimum needed to run the service. We store: your Google account identity, an encrypted OAuth refresh token, the property IDs you connect, per-property membership records, and trial / billing state.

We do not persist any raw GA4 data. Reports are fetched on demand via a Cloud Function and streamed straight to your browser, where they are rendered and then discarded. Full details in the Privacy Policy.

Yes. A single account can connect every GA4 property your Google account has access to — each carries its own trial and subscription state. Multiple Google accounts can be members of the same property (for example agency users and a client), and access is controlled per property at the Cloud Function layer.

No Google Analytics, no advertising pixels. We plan to add Umami, a cookieless self-hosted analytics tool, for aggregate page-view counts — it does not set tracking cookies and does not require a consent banner under ePrivacy.

Every GA4 property you connect gets a one-time 7-day free trial. The clock starts when you first load the dashboard for that property — no payment method required.

After 7 days, that property's access is suspended unless you start a paid subscription. Trial state is per property, not per account.

You can cancel a property's subscription at any time from the dashboard or by emailing billing@droplens.app. Cancellation takes effect at the end of the current billing period — you keep access until then.

To revoke DropLens' access to your Google Analytics entirely, open the Google Account permissions page and remove DropLens. To delete your account record from our database, email privacy@droplens.app.

Because the analytics.readonly scope is classified as sensitive, Google requires every app requesting it to pass a verification process. While that process is in progress, Google shows an "unverified app" warning.

The warning does not mean the app is unsafe — it means Google has not yet finished its review. Once verification is complete, the warning disappears.

OAuth refresh tokens are stored in Firestore behind security rules that deny all client-side reads and writes — only our server-side Cloud Functions (running with the Firebase Admin SDK) can read them. Short-lived access tokens are kept in memory for the duration of an API call and never persisted. All traffic is HTTPS.