Step 1
Decompose revenue
Total revenue breaks into Sessions × CVR × AIV × Items per Order. Each card shows its own delta vs. the comparison period — so you immediately see which lever moved the headline.
Built on GA4 Data API · 7-day free trial
See exactly why
your revenue moved.
Revenue analytics connected directly to your GA4 property.
Decompose every KPI swing into the channel, device, and category that drove it — in seconds.
— € per user per GA4 property / month after trial · cancel anytime · no credit card to start
How it works
From sign-in to insight in under a minute.
1
Sign in with Google
One-click Google sign-in. We request read-only access to your Analytics account — nothing else.
2
Pick a GA4 property
We list every GA4 property you have access to. Pick one and we pull the data live — no copy-paste, no CSV exports.
3
Find the cause
Compare any period to any other. Drill from total revenue down to the exact channel, device, or category that moved it.
How you use it
From total revenue to the exact lever — in four clicks.
Every GA4 report tells you a number changed. DropLens walks you from that headline number down to the segment, the lever, and the row that actually moved it.
Step 2
Spot which segment dragged it down
The drivers waterfall splits revenue by channel, device, and new vs. returning. At a glance you see exactly which segments lost the most — and which lifted. Click the worst offender to filter to those sessions only.
Step 3
Re-decompose for that segment
With the filter applied, the KPI tree refreshes for those sessions alone. Now you see whether the drop came from their Sessions, CVR, AIV, or Items/Order — not the blended average across your whole site.
Step 4
Drill the lever
From the segment's KPI tree, open the CVR funnel to spot the failing step (session_start → view_item → cart → checkout → purchase), or the category breakdown for AIV / Items per Order. The story ends at one row.
Pricing
One plan. One price. Per user, per property.
Pay only for the seats you actually use. Each teammate subscribes to the properties they need — no enterprise-tier minimums.
7-day free trial
—
/ user / property / month
- Full KPI tree, drivers waterfall, CVR funnel
- Live GA4 Data API — no exports, no SQL
- Compare any period to any other
- Connect as many GA4 properties as you want
- Cancel from inside the app — no email-us-to-cancel nonsense
No credit card required to start. We'll ask for billing details on day 8.